Sports Marketing Assignment Example | Topics and Well Written Essays - 500 words

Sports Marketing - Assignment Example Sports marketing takes different forms. For instance, television networks sell airtime during main sport events. Marketers buy advertising spaces in stadiums to put their advertisements. Famous athletes also sell their images to marketers as celebrity endorsers. Sport is used to reach specific segment of a population. In most cases, the target market is men. This is with exception, however, from women sports such as netball and figure skating that attract female audience (Marketing Schools). Marketers choose to use sports for marketing because they find already developed market. They take advantage of the devotion and popularity that fans have towards their sports men and teams. It is assumed that marketers gain instant credibility in the fans minds if the marketer associates with the fans’ team or favourite sportsman (Marketing Schools). The marketer is considered a sponsor since the revenue goes to the team. Coca Cola Company for example, is always associated with Olympics (Fullerton & Merz p. 91). One disadvantage with sports marketing is that advertisements may be overlooked. This is because the sports marketing industry is so large, and there are very many advertisements. To avoid this and ensure effective brand marketing, a comprehensive marketing plan has to be developed. The plan encompasses estimations of resources and budget needed, time frame for the campaign, marketing objective, and the target audience and how they can be reached. The marketer needs an analysis of the entire marketing landscape to identify the most promising opportunities. Based on research findings, creative professionals will put types of advertisements that are in line with what the company wants to achieve. Brand marketing requires efficient market research. The professionals have to work hard to ensure the content of the adverts, connect the product and the sport. The adverts have to speak to the target population (Marketing Schools). This also helps in reducing ego

Haier Group Corporation Essay Example | Topics and Well Written Essays - 1500 words

Haier Group Corporation - Essay Example This report provides answers to the four discussion questions of the case study. The content of the answers includes information about the company’s capabilities, strengths, and weakness, the value chain internal analysis and how the CEO can exploit the company’s resources to reach its goals. 1. The Haier Group Corporation is a Chinese based firm that was able to convert its medium size domestic manufacturing firm into a global giant during the past two decades. The company’s core product is home appliances in which they are 4th in the world, but the firm has not limited itself to single type product which has enabled Hair to have a diversified product offering of over 43 million products in 96 categories. The company has a superior logistics supply chain network that covers 160 countries around the world with over 50,000 sales outlets carrying their products. The size of the company and its established global network are two positive aspects of the operation which can be used by the firm to obtain a competitive advantage. The company diversification strategy and its global branding approach are two aspects that make their operation distinctive. The company is able to offer a wide array of products which makes doing business with Haier an attractive alternative for distributors and retailers worldwide. The business growth of this firm has been limited by a centralized approach. The company has openly favored expanding its manufacturing operations into developed nations in order to show that the firm cares about the community to establish an image of a local firm. Consumers tend to have greater loyalty for domestically produced products because they have a greater impact on the local economy in the form of revenues and job creation. Haier is a local producer in marketplaces such as the United States and Europe. A critical strategy that has allowed the company great acceptance in all the marketplaces they penetrate is the fact that their products are quality items at affordable prices.