Modern history of Dubai

One of seven semi-autonomous provinces within the United Arab Emirates called Dubai has turned out to be a lifting force in the Middle East. Half a centaury ago Dubai was merely a focal point were a few thousand weather afflicted people somehow pushed and pulled their life in front roll uping picking day of the months, plunging for pearls, or sailing in wooden dhows to merchandise with Iran and India, Dubai was every bit hapless as any small town in Somalia or the Sudan. It was in 1971 the six provinces viz. Abu Dhabi, Sharjah, Dubai, Ajman, Umm al-Quwain, and Fujairah were united. And in1972 Ras Al-Khaimha joined the fusion, The United Arab Emirates ( UAE ) were therefore officially established with declaration from H.H Sheikh Zayed that the UAE was established as an Independent State with the purpose of keeping Independence, stableness and co-operation. Dubai has a alone new exciting narrative of more than 50 old ages. The metropolis has emerged from a hapless fishing small town to the fastest turning metropolis in the universe. Traveling back to the history, instruction was given precedence in the different Emirates prior to the alliance. The Emirate of Dubai started educating it kids in 1954. A few facts about the simplest rudimentss of the state are work forces out figure adult male in the male to female ratio of the state. All university tuitions are paid for by the provinces. All books stationary and study stuffs provided free of charge to the pupil. If the pupil works and surveies, he/she is paid the wage for the occupation. From this, the concern and substructure success narrative of Dubai is non difficult to set up. ‘In the 1990s the three fastest turning metropoliss in the universe were Dublin, Las Vegas and Dubai. This has accelerated in the twenty-first century with 23 % population growing in Dubai in the past four old ages. The present existent estate roar is obvious plenty, peculiarly in the Jebel Ali-Dubai corridor. Today Dubai is the trading, concern and progressively fiscal hub of the Middle East, and for parts of Africa, the CIS and even the Indian subcontinent. It ‘s a huge backwoods for such a little topographic point ‘ ( Peter J. Cooper 2006 ) . In the 1970s oil wealth turned the UAE from a desert land to a modern city, and its swayers took a acute involvement in this development. Not for them the idling and corruptness that afflicted some states blest with oil wealth. While the oil wealth can be considered as one of the grounds for the growing of Dubai, there are besides other factors which could be considered as the cardinal factors in developing the metropolis province to be one of the best in the universe. In Dubai the late Sheikh Rashid developed his bantam emirate into a trading hub with the timely development of port substructure and a impulsive aspiration to put oil wealth back into the local economic system. Again this was aggressively at discrepancy with the policy of puting oil wealth abroad pursued in many states ( Peter J. Cooper 2006 ) . In a yet another move towards the success, Dubai was to go the concern and commercial hub of the Middle East. The Dubai Government and the taking local households invested even more into the physical substructure of the emirate and pursued more and more ambitious programs. ‘Surprisingly, to many perceivers, most of them succeeded, normally better than expected. Possibly it was because the Government could move resolutely, extinguishing red-tape and shortening the planning procedure to a simple ‘build it there ‘ determination by the CEO of Dubai Inc. as Sheikh Mohammed is frequently known ‘ ( Peter J. Cooper 2006 ) .The Modern History of Dubai in BriefWithin recorded history, Dubai started as a fishing small town likely some clip in the eighteenth century. It was a dependence of the sheikdom of Abu Dhabi and its dwellers were likely largely Bani Yas. In 1833 a group of about 800 people of the Al Bu Falasah subdivision of the Bani Yas seceded from Abu Dhabi and settled in Dubai. The leaders of the hegira, Ubaid bin Saeed and Maktoum bin Buti, remained joint leaders until the decease of the former in 1836. Maktoum bin Buti ruled until he died in 1852, set uping the dynasty of the Al Maktoum swayers in Dubai. Maktoum and most of his replacements normally followed a policy of good apprehension with the British governments in the Arabian Gulf ( DTCM 2005 ) . The existent history of Dubai begins in 1930 when colony started and began impulses in growing. At that clip neighbouring Sharjah was the chief trading Centre on the Trucial Coast, and for the remainder of the nineteenth century Dubai was merely a pearling small town with a merchandiser community. In fact there were three distinguishable colonies around the Creek and one of them called Bur Dubai was an Arab fishing small town on the western side. ‘The Dubai Creek provided one of the few safe anchorages along the southern seashore of the Arabian Gulf and served as a oasis for dhows despite its risky entryway. It was the starting and finishing point for pearling expeditions which, until the innovation of civilized pearls in the 1930s, formed the chief portion of the economic system after the 1820 British understanding prevented ship-building. The bend of the nineteenth century was considered the aureate age of the pearl industry. Three 1000 vass were employed in the trade, go for thing seaport in May and non returning until mid-September. Fishing, excessively, was an of import business. The Arabian Gulf ‘s warm and shallow Waterss supported a broad assortment of marine life and dhows were built on the foreshore of Dubai Creek ‘ ( DTCM 2005 ) . Dubai had sufficiently grown to pull colonists from the 3rd universe states viz. India, Iran and Baluchistan and so on. The bend of twentieth century saw Dubai going popular in the modern concern universe as safe and comfortable port. Dubai was really speedy to set up itself as a natural Eden for merchandisers as the installations for trade and free endeavors were great. ‘Meanwhile a booming Indian population was settling in Dubai and was peculiarly active in the stores and back streets of the souq. In fact a major factor in the growing of Dubai in the early post-war old ages was the re-export of gold to India. The cosmopolite ambiance and air of tolerance began to pull other aliens excessively. Some old ages subsequently the British made their Centre on the seashore, set uping a political bureau in 1954 ‘ ( DTCM 2005 ) . However, being the most developed country in the part did non merely supply for the equal substructure of Dubai. In malice of the repute Dubai had by the center of the twentieth century, the metropolis merely did non hold adequate roads, electricity, cloacas or telephone. The substructure edifice had started in Dubai even before the find of oil in 1969, but one time the gross from the oil began to flux in the edifice procedure gained impulse. ‘Trade remained the foundation of the metropolis ‘s wealth, whilst other undertakings were developed over the following 20 old ages. The airdrome became one of the busiest in the country, a big dry-dock composite was developed, the largest unreal port in the universe was built at Jebel Ali and Dubai Aluminum Company ( DUBAL ) , which has become one of the emirate ‘s largest non-oil related industry, came on-line in 1979 ‘ ( DTCM 2005 ) .Economic Sustainability through Tourism Industry‘In the 1980s and early 1990s, D ubai took a strategic determination to emerge as a major international-quality touristry finish. Investings in touristry substructure have paid off handsomely over the old ages. Dubai is now a metropolis that boasts matchless hotels, singular architecture and first amusement and featuring events ‘ ( Government f Dubai 2010 ) . Dubai has undergone modernisation and urbanisation since the 1960s when the country was described as one of waste coastlands mostly populated by mobile folks where the lone businesss were angling and pearling ( Clements, 1998 ) . The inside informations of Dubai ‘s tourer reachings right from the twelvemonth 1982 shows the fact that the metropolis has turned out to be one of the fastest turning finishs. Stability in economic, societal and political spheres is indispensable for touristry as terrible perturbation and volatility will discourage many tourers, investors and the industry of circuit operators and travel agents in bring forthing states. Dubai is portion of the UAE and conditions there are shaped by both federation and emirate authoritiess ( Joan C. Henderson 2006 ) . ‘Income from oil made Abu Dhabi the economic human dynamo and moneyman of the federation, supplying the smaller emirates with a criterion of life and grade of security that would otherwise be unavailable to them. The other emirates meanwhile provide Abu Dhabi with a demographic and geographic corporate strength that it would miss moving entirely ‘ ( EIU, 2005a, p. 5 ) . Dubai now began to move as the fiscal and commercial link of Gulf. The successful economic returns from the investing made on touristry in any state depend on the convenience of conveyance chiefly the entree through air. Dubai has do ne every thing to be an air conveyance hub. The place air hose company called emirates flies really long routes to about all the states and finishs of the universe. The company helps to convey tourer from the far off topographic points such as 15 hr mob to Sao Paulo, so 17 hr trips to Los angels and San Francisco, so the 14 hr flight to Sydney. It besides flies to most of the major metropoliss in Europe which provides Dubai with a batch of tourers. It flies to all the major metropoliss to Africa, Middle East and South Asia. Most significantly all this mobs are being highly profitable ( Jim Krane 2009 ) . A US $ 4.1 billion upgrading is afoot which will enable the airdrome to manage 40 million riders by 2010 and 100 million by 2025 ( Matthews, 2003 ) . Owning the largest Arab Airline Emirates has made it possible for the authorities of Dubai to win in developing and keeping stable inputs to its economic system. ‘Accounts of Dubai normally comment on the fondness of functionaries and developers for the pretentious, which is manifest in adjustment undertakings and attractive forces such as the US $ 5 billion Dubailand subject park. This will busy two billion square pess of land and take 15 old ages to finish under the auspices of the Dubai Tourism Development Company ( DTDC ) , an operating arm of the Dubai Development and Investment Authority ( DDIA ) . The declared intent is to do Dubai the ‘ultimate merriment and leisure Centre of the Middle East ‘ augmenting the supply of indoor attractive forces, which are independent of conditions and have all twelvemonth round e ntreaty to multiple markets, non least households with kids. In another illustration, Ski Dubai opened in 2005 within the Mall of the Emirates, reportedly the largest shopping infinite outside of the USA, and sells skiing and snow related chases in a ‘winter wonderland ‘ of sub-zero temperatures. The Crown Prince has said that merely 10 % of his visions for Dubai have been enacted, connoting other such ambitious ventures are likely ‘ ( Joan C. Henderson 2006 ) .An Unparallel WorkforceAnother ground for Dubai to be on the top in footings of infrastructural growing and development is its odd work force which gets the least part from the locale flock. ‘Numbers may be keys to the nature of Dubai ‘s work force and its economic system. Harmonizing to a 2005 authorities study, 97.13 per cent of Dubai ‘s entire labour force is foreign. The 2nd figure – largely likely unknown – is the per centum of those foreign workers who have come to see D ubai as place or would wish to do it their lasting place. Many of these exiles came to Dubai 15 to 20 old ages ago for a biennial stretch, liked it and stayed. The 3rd figure, besides from the authorities, is that merely five per cent of Emiratis are employed in the private sector ‘ ( Rod Monger 2007 ) . Almost every one in a company, get downing from the administrative degree to the last 1 on the lower degree labour, is imported and the positive facet of this phenomenon is the advantage Dubai gets on modeling its work force in a manner the metropolis needed with the lowest cost. At the same clip, the work force of Dubai is an enthusiastic batch, it turning in footings of trueness and committedness, in malice of the fact that they are treated with substandard installations for the cost control ( Jim Krane 2009 ) . This committedness had played an of import portion in doing the metropolis look one of the best finishs in the universe.Building LandmarksThe Chicago Beach Hotel, wh ich continuously recorded 80 % tenancy in back-to-back old ages, was a money doing machine in Dubai in 1990s. British technology house called W.S Atkins forwarded a proposal for another beachfront hotel to be named as the Jumeirah Beach Hotel. The company was given permission to continue with the undertaking which had to include a tower excessively on blessing. The company has hired an designer named Tom Wright who barely had any experience in edifice hotels. But every bit thoughtful as he is Tom new that the Sheikh needed something tall and iconic, discoursing on this construct he came up with a elephantine arch in the Islamic manner. Sketching it out, the drawings showed a immense canvas shaped edifice of 1300 pess tall, ‘jutting from the sea floor waves lapping at its base. The edifice leaned over the sea and a overseas telegram auto ran from shore to its extremum. The other entree came from an submarine tunnel. The construction was more Iconic than demanded but it was impo ssible. Wright straightened it up moved it from seafloor to a little adult male made island and traded the overseas telegram auto for helipad. A causeway span replaced the tunnel. They scaled back the tallness to a 1000 pess ‘ ( Jim Krane 2009 ) . The work began in 1994. When people thought of it as a new Beach Hotel, to the Sheikh the iconic edifice was much more than that. The tower was the symbol of his pride as an Arab. The edifice was to be ‘The Tower of the Arab'- Burj Al Arab. The budget was unlimited, even when Sheikh Mohammad knew that the hotel will ne'er pay for itself. He ne'er let that range of net income spasm the construct of Burj Li Arab. The thought of turn uping the edifice on a semisynthetic island was thought over once more by the Sheikh. He imagined it both on island and mainland. The Island was much more clip consuming and dearly-won where as there was nil unique about it is being located in the mainland. At last Sheikh opted for it to be in the Island ( Kim Krane 2009 ) . By 1999 Burj was a admiration around the universe. The sight of the blue and white tower is a mind-bending sight. Burj Al Arab turned out to be precisely what the tribal sheik Mohammad wanted an icon easy recognizable. Burj attrac ted quiet a batch of tourer who would pass extravagantly. Furthermore, a genius series of publicity followed like Andre Agassi and Roger Federer were found whaming fusillades on the helipad. Subsequently on Tiger Woods drove ball from the same topographic point. Tourism made up about a one-fourth of the metropolis ‘s economic system $ 8 billion in 2006. The Emirates purpose is to host about 15 million tourers a twelvemonth by 2015 ( Tim Krane 2009 ) . Though the economic scenario at big indicates that end may fall a small short of. The growing and success of Dubai is undeniable.Burj DubaiThere was already a manus full degree Fahrenheit edifice and a formidable substructure when the Burj Dubai undertaking came up. But the Wlter Landors believed in their ain guiding rule that â€Å" Merchandises are made in the mill, but trade names are made in the head. † At this point, the â€Å" merchandise † did n't be. Still they invited prospective bidders to see the trade na me. ‘They fashioned a multisensory presentation Centre, wrote books and designed web sites, had invitations etched, aromas con ­cocted, and parties thrown. A blaze Dubai Sun eventually rose on the first twenty-four hours for flat commands. There was no 2nd twenty-four hours. In less than 24 hours, every apartment-to-be was spoken for, sacking more than half a billion dollars. Even by the judicious criterions of the part, the stigmatization of the Burj Dubai was away to an exceeding start ‘ ( Landor 2008 ) . Emmar had it in head through the undertaking of Burj Dubai non merely the metropolis but the full part which is frequently neglected by the media, was traveling to be in the spotlight. There was a sophisticated additive attack that was extended into a comprehensive design manner to reenforce the trade name ‘s construct of pre-eminence. The word grade, typography, expression and feel, voice and imagination, and even color pallet reflect prestigiousness. In cont rast to the extraordinary golds and bright colourss prevalent in other Dubai premier develop-ments, Landor chose unostentatious tones repeating the edifices ‘ coatings of chromium steel steel and aluminium and put them off with a crisp green speech pattern inspired by the carpenters ‘ degrees found in the custodies of 100s of designers, applied scientists, and craftspeople constructing the tower ( Landor 2008 ) . The undertaking fundamentally was a multi-use development tower with a entire floor country of 460,000 square metres that includes residential, hotel, commercial, office, amusement, shopping, leisure, and parking installations. The undertaking was designed to be the centrepiece of the big graduated table Burj Dubai Development that rises into the sky to an unprecedented tallness that exceeds 700 metres and that consists of more than 160 floors ( Ahmad Abdelrazaq 2008 ) . At the bend of the century no 1 truly had thought about such a building. Coming from a metropolis were the building industry was in the babyhood, the Burj Dubai undertaking has shown to the universe that tall edifice system development is ever straight related to the latest developments in stuff engineerings, structural technology theories, wind technology, seismal technology, computing machine engineerings, and building methods. The Burj Dubai undertaking capitalizes on promotions in these engineerings, progressing the development of ace tall edifices and the art of structural technology ( Ahmad Abdelrazaq 2008 ) .The Booming Growth Is Boosted.In the twelvemonth 2000, the Burj Al Arab was already being a host to the excited affluent tourer from around the universe. The Arab state was still overwhelmed in the astonishing aesthetics of the new building, the universe witnessed one of its toughest times. The economic system at big shuddered under heavy recessions. The money firing dotco m companies ran out of hard currency and went out of concern. Gulf foreign investors were keeping crumbling assets and in the West and around the universe. Adding to the economic back bead of the US, 19 Arabs crashed riders jets into the World Trade Centre, Pentagon and a field in Pennsylvania. This caused the US stock market a further down slide. The freshly elected president George W. Bush who found himself in the white house with disputed elections consoled the people America stating the terrorists might hold been successfully shaken the foundations of some of the mightiest constructions in the United provinces, but they would ne'er win in agitating the foundations of the mightiest state on the face of the Earth. Still the fact remains true that the state has non yet abated the fright and economic concern the September 11 onslaught has brought upon the state. The station September 11 United States was non an ideal topographic point for puting every bit far as the Arabs were conce rned. On the contrary, in Dubai, September 11 onslaught started the beginning of the old ages long economic roar. In fact the onslaught played a function in hiking this economic investing and viability in the gulf part. The fury toward Arabs in America increased and the state fought many wars after. The Arabs who had invested in US pulled back one million millions of dollars and direct back to their Home state. No 1 was interested and dared to put in state which was at war. Cash poured into Dubai, as the studies say before September 11 onslaughts every bit much as $ 25 billion a twelvemonth was put into US investing. Where as, the figures came down to merely $ 1.2 billion between 2001 and 2003. Most of the losing money has been made to play itself in Dubai where the potency was felt to be really high. Further, in 2001 Dubai ‘s urban country was a narrow strip along the sea shore. By 2008 Dubai was about every bit large as Huston. With adult male made Island lifting from the sea and buildings sprawling deep into the desert.The Two Fold Advantage of Dubai ‘s labour market OutsourcingDubai is non a metropolis with huge industrial substructure. This diverse multicultural metropolis has an international community of about 1.5 million people from about 170 states. This committed work force contributes to the turning economic system which chiefly derives from trade, fabrication and chiefly touristry. The scheme of labour market outsourcing helps th e 3rd universe states merely as it help their ain state. When many rich states claim to be in the concern of economic development, they seldom allow hapless states to play by the same regulations that richer states use to advance growing. Above all, traveling back to the beauty and singularity of Dubai, Dubai is a modern costal metropolis located at the bosom of the Middle East. It is capturing and sophisticated ; ‘the beautiful Burj Al Arab hotel presiding over the coastline of Jumeira beach is the universe ‘s lone hotel with a seven star evaluation. The Emirates Towers are one of the many constructions that remind us of the commercial assurance in a metropolis that expands at a singular rate. Standing 350 metres high, the office tower is the tallest edifice in the Middle East and Europe. Dubai besides hosts major international featuring events. The Dubai Desert Classic is a major halt on the Professional Golf Association circuit. The Dubai Open, an ATP tennis tourney, and the Dubai World Cup, the universe ‘s richest Equus caballus race, pull 1000s every twelvemonth ‘ ( Government of Dubai 2010 ) .MentionsAhmad Abdelrazaq ( 2008 ) Brief on Construction Planning of the Burj Dubai Project Ã¢â‚¬Ë œ CTBUH 8th universe Congress.Clements F. ( 1998 ) . United Arab Emirates. Clio Press: Oxford.DTCM ( 2005 ) , Dubai-Modern History ; Dubai Department of Tourism and Commerce Marketing.EIU. 2005a. United Arab Emirates Country Profile 2005. The Economist Intelligence Unit: London.Government of Dubai ( 2010 ) Dubai History ; The official Portal of Dubai Government hypertext transfer protocol: //www.dubai.ae/en.portal? subject, Article_000240,0, & A ; _nfpb=true & A ; _pageLabel=homeJoan C. Henderson ( 2006 ) Tourism in Dubai: Get the better ofing Barriers Destination Development Nanyang Business School, Nanyang technological University. Singapore.Peter J. Cooper ( 2006 ) , Why Dubai? : Anatomy of a Business Success narrative. AME Info ; the Ultimate Middle East Business resource.Jim Krane ( 2009 ) The Story of the universe ‘s Fastest City: Atlantic ISBN 9781848870086 Landor ( 2008 ) Burj Dubai the Building of an Icon ; Landor Associates, April 2008.Mathews N. 2003. Expansion flin g: airdromes in the Middle East will be constructing new tracks and terminuss through 2015. Aviation Week and Space Technology 159 ( 22 ) : 42.Rod Monger ( 2007 ) Sculpting Dubai ‘s Workforce ; Special to Gulf News hypertext transfer protocol: //gulfnews.com/business/features/sculpting-dubai-s-workforce-1.171750

Compare and Contrast Beka Lamb and Miguel Street Essay

Most writers of the Caribbean have been preoccupied by particular themes and have adhered to mutual tracks, while often contrasted in approach and writing. The possibility or impossibility of the account of one’s story, when the very concept of the individual has been crushed by slavery and colonisation, the circumstances of advent of a new Caribbean identity, the analysis of the past, writing in exile and lastly, landscape and nature: where the environment or surrounding tells the story, is an essential basis of examination of oneself and one’s community. Writers have also frequently concentrated on former oral and social customs, so as to examine carefully the fragment they assimilate in the advancement of modern-day society and consciousness. In both Miguel Street and Beka Lamb the impact of colonisation that influenced the major themes such as the issue of identity, exile and migration, and women, will be epitomised by comparing and contrasting. Beka Lamb was issued in 1982, the year subsequent to independence, but it portrays to the reader somewhat of the late 1970s, right between the political melee that conflicted the British Crown and Guatemala, a country whose territorial prerogatives on British Honduras had been extensively deliberated on the Belizean community. The social jeopardy that Edgell produces consist of the indigenous peril that Creoles, harbour, from the increasing Hispanic populace and the socioeconomic hindrances that Creoles experience as they endeavour to ascend from inferior to intermediate status–all in the wider perspective of Belize upgrading from just a society to an independent state. Zee Edgell gives the impression of hope, that, through suitable discipline, Creoles can equally redeem their rank in the Belizean indigenous hierarchy and also journey from lowly to more proficient professions–and without negotiating too much of their affluent ethnic heritage. During the course of the novel Belize is publicised as a country still vacillating between its embryonic national consciousness and a post-colonial viewpoint, a country wedged amid contrasting but pre-determined visions of itself. It is in this socio-political milieu that the story of Beka is established. The contending allegiances at play in the country, exasperating one’s search for identity, are echoed in the central character of the novel. From the article entitled, â€Å"The Wake in Caribbean Literature: a Celebration of Self-knowledge and Community† says, One of the best examples in Caribbean fiction of the dialectic relationship between the individual and society, between the child and its community is reverberated through the protagonist of the novel. Politics and community life are much more in the novel than a mere backdrop for an individual life-story. They are the inner landscape of every individual, of every child in Belize society, and Beka’s quest for a viable identity, for a consistent self-image, reflects a collective undertaking (Misrahi-Barak, Judith). In the introduction of â€Å"Caribbean Women Writers†, it says, The figure of the grandmother is an obvious emblem of the continuing influence of the past as pervasive in Caribbean women’s fiction, often like Velma Pollard’s ‘Gran’ who is a master baker, recollected in terms of a practical skill: Ma Chess in Jamaica Kincaid’s Annie John is a healer †¦ Granny Ivy in Zee Edgell’s Beka Lamb or the grandmother in Dionne Brands’s short story ‘Photograph’, or an association with its rural beauty, like Ma in Merle Hodge’s Crick Crack Monkey or the grandmother in Marlene Nourbese Philip’s Harriet’s Daughter (Conde, Mary). Miguel Street is Naipaul’s semi-nonfictional description of his juvenile home, Trinidad. Miguel Street is actually a â€Å"sneak-peek† account of the innate farcicality that immensely embodies the lives of Trinidadians (a microcosm of Trinidad) or to an extent the West Indies. The arrangement of the book is layered and proposes that Naipaul could have been motivated from the people he had met during his childhood in Trinidad. It took place in the course of World War II and recounted by an anonymous–but articulately observant–neighborhood boy who narrates the innumerable lives of idiosyncratic occupants of his neighbourhood in a cleverly yet innocent way. His tone is both disconnected and acutely vigilant at the same time. There is no impression of plot until the very latter chapters, after the plot speaks about the narrator himself and his rapport with few other main characters. The novel can also be perceived a collection of short stories, as each chapter takes place over years and deals with one character at a time; but even if every chapter are unquestionably devoted for a sole character, the close interweaving of destiny of the dissimilar characters and the Street itself obscures the incoherence and concentrates on the appetizing feel of a novel. In Edgell’s novel the two main characters of which are Toycie and Beka, have both been forewarned about getting pregnant before graduation. Pregnancy out of marriage occurs regularly among teenage girls in Belize. Females are allowed to attend school nevertheless, not only the rate of education is too costly for most families, but once girls start to go school, they encounter rules that are different to the rules for the boys. In the middle of Toycie’s final year she becomes pregnant. She is banished and not permitted to come back because the school believes, â€Å"In cases like this, we believe it is entirely up to the modesty of the girl to prevent these happenings† (Edgell 119). The father of Toycie’s child, Emilio, has no consequence to face. Unlike Toycie, he is not banished from school. He will be able to get the education his affluent family pays for, and when he graduates and employment that will grant him the freedom that Toycie had awaited. The money for Toycie education was wasted that her aunt had so struggled for. Toycie will go down the same path of the women formerly to her, like her aunt, Miss Eila, whom Beka’s father said, â€Å"is a simple woman, like many of our women, in certain matters,† (Edgell 120). Miss Eila lacks the funds to supply sufficiently for herself and her family. Toycie will upbring a child and contend every day to somehow make a living. Early pregnancy causes the limited roles available to women. It produces a social rotation that girls like Beka must apprehend to swim against. The preponderance of the characters in Beka Lamb are female and the story is communicated from a woman’s outlook, which is the total opposite to Miguel Street where most of the characters are male and few were women, most of whom remained nameless as well as the story is narrated by a male. Beka’s mother remains home with the family. Beka and Toycie attend an all-girls Catholic school where they are educated by nuns. The absence of male characters is bold enough to know that the blunder was deliberate. The story demonstrates the veracity of the Belize culture. Male characters work or become learned while the women sustain the homes and make what salary they can. In the novel, the scarce male characters have at least one fault that turns the reader away. Emilio gets Toycie pregnant, and after refuses to marry her. Bill is unsuccessful in showing consistent love to his family; he frequently seems unconcerned or too busy. In â€Å"Voices from the Gaps† says The women who surround Beka influence her thinking and judgments. Interestingly, the women are politically well-informed. One would not expect the â€Å"simple† women to have interest in politics. While Beka respects her father, she does so partially out of fear and partially because she is supposed to. Beka’s respect for Granny is different. Granny knows more about life and about Belize than either Beka or her father. Beka’s ability to recognize this demonstrates not only Beka’s maturity, but also her curiosity about and reverence toward the Belize culture. Horan, Kaite). Both Miguel Street and Beka Lamb have an issue with women. In Beka Lamb the women go through a harsher punishment than the men, though they are dominant in the novel they are persecuted; under a prison-like structure although slavery days have long gone. Whereas, in Miguel Street, they marginalise the women and treat them as objects. There are f ew female characters which some don’t even have a name i. e â€Å"George’s wife was never a proper person. I always thought of her just as George’s wife and that was all† (Naipaul V. S. 27). Also implying that women really did not have an identity or could not have existed without men, who were always in the forefront and women remained in the background. In the commencement of the novel, Beka is perplexed about her identity and appears to be a very unappreciative child. Her background is of a middle class, Creole family, but does not show gratefulness for her decent life because she does not pass first form. She flat irons her hair and has to live two opposite lives: one at the school compound and another separate from school in her Belizean community. At school she has to upkeep the qualities of the Virgin Mary and is compulsorily to be completely dissimilar from the persons in her life. When not in school, Beka is challenged with the behaviours of her Belizean Creole people which creates a war in the manner she should behave internally. Beka’s life soon changes with Toycie’s pregnancy. Before Toycie became pregnant, Beka had subsisted a safe, expectable life. She had quarrels with her family and she had chores, but Beka had not experienced life. Toycie’s situation pushed Beka to face organisation, separation, and demise. Beka goes back to school after Toycie’s removal and wins an essay contest. The self-doubts Beka confronted her whole life starts to withdraw. The platform Toycie once hoisted upon is now vacant. Beka has not substituted Toycie, but has begun to change her perception of what’s on that platform. In â€Å"The quarrel with history† it mentions what one should be careful of, similar to Beka’s situation, We can be victims of History when we submit passively to it – never managing to escape its harrowing power. History (like literature) is capable of quarrying deep within us, as a consciousness or the emergence of a consciousness, as a neurosis (symptom of loss) and a contraction of the self (Baugh, Edward). The seventeen chapters of Miguel Street are often referred to separately as short stories, but read as a novel they create a Bildungsroman (as well as in Beak Lamb)—in the European practice, a novel of edification or development—that traces its protagonist’s progress toward manhood, climaxing in the protagonist discovering his place in the world. Also the apparent template sublimely suggested of what a man should be in nearly most of the chapters of Miguel Street. Naipaul arrogates this European custom to comment upon the advent of Trinidad as an independent nation. â€Å"Bogart,† the first story, ends with what could be called Miguel Street’s ‘thesis’: after forsaking two women, one of whom has borne him a child; becoming a drunkard â€Å"They had never seen Bogart drink so much† (Naipaul, V. S. 13); Bogart finally returns to Miguel Street â€Å"‘To be a man, among we men’† (Naipaul, V. S. 16). It is understood, in the opening of chapter three that Popo is a carpenter who does not really create anything that could be categorized as furniture or architecture except the â€Å"little galvanised-iron workshop below the mango tree behind his yard† (Naipaul, V. S. 17). The men of the street mock him for not only the fact that he is an imitation carpenter but also, his wife is out performing all of the work whereas he sits at home constructing things with no name and drinking rum. In fact, Hat parallels him to a â€Å"man-woman. Not a proper man (Naipaul, V. S. 19). However, a little further down in the chapter Popo’s wife leaves him for another man and on one occasion he grows irritated enough to get the urge to â€Å"beat up everybody† and remain drunk all the time, and then the men decided to accept Popo as a man after all and acknowledged him as a â€Å"member of the gang† (Naipaul, V. S. 21). Hat says â€Å"We was wrong about Popo. He is a man like any of we† (Naipaul, V. S. 21). It becomes distinct that to almost all of the men, exhibiting hostility, being tangibly violent and masking oneself in drunken sorrows is what sanctions one as a man. It appears that they are not very fond of neither the â€Å"sensitive type† nor the â€Å"poetic type. † After looking at Popo and his circumstances, it becomes distinct to that narrator that to be accepted as a real man, it is imperative to demand one’s respect, even at the cost of others. The deification that Popo receives when he takes his wife back from the new man, is training the narrator that men similar to Bogart or ‘takers’ such as men in the situation of Popo get all the admiration while the characters such as B. Wordsworth are not given the same respect and involuntary hide-off; absent from the other men similar to B.  Wordsworth did before his passing. Hat was the main father figure of the entire novel who was mentioned in almost in every chapter. He had gone to jail (Naipaul, V. S. 207), He was always getting himself into trouble with the police. â€Å"A little cockfighting here, some gambling there, a little drinking somewhere else and so on† (Naipaul, V. S. 204) were all considered factors to be a ‘man among men’. Later in both novels we can see where both Beka and the unnamed narrator finds their identity. Beka Lamb turns into a self-created, self-governing young lady by the conclusion of the novel. Her identity and, by insinuation, the identity of the New Belize — is composite and subtly drawn. On the social level, one is enthralled by Beka’s seeming lack of friends on Cashew Street and at school, succeeding Toycie’s death. Replacing Toycie, Beka makes friends only with a Mayan girl, Thomasita Ek, who is also an foreigner at St. Cecilia’s Academy. On a national scale, that friendship lacks much real importance, since the Mayas lean towards being so traditionally and geographically isolated from urban tradition that no spot-on, long-lasting ethnic conflict has thereby been associated. Beka at the end of the novel gives the impression being composed to become a â€Å"nun† in the service of her homeland. Her essay, after all, dealt with the history of Belize. She composed it for the period of National Day. The day the petitioners were incarcerated, was the day she had won the prize. It was always her dream to be a politician, and at the politics-laden St. George’s Caye, she practiced to become such. Then it can be observed where the narrator in Miguel Street also grows up and finds his identity. He is no longer astonished by Popo who keeps building this thing without a name. He does not look up to Hat after he goes to jail. The narrator leaves Miguel Street as a ceremony of growing up. â€Å"You must get over this†, I said to my mother, â€Å"Is not my fault really. Is just Tr inidad. What else anybody can do here except drink? † (Naipaul, V. S. 216). He comes to reality and begins to ponder of what he wants to become in the future. He decides on becoming an Engineer and sticks with it regardless that his mother wants him to pursue law.

Analysis of Unilever operating in Brazil

Analysis of Unilever operating in Brazil As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is whether or not to market detergents to lower income consumers in North-Eastern Brazil and how to go about it. It was believed by many in the company itself that Unilever should not fight in the lower end of the market where even small local entrepreneurs with a lower cost structure struggled to break even. So is the opinion of Fernando Machado, category manager for detergents who believes that Unilever shouldn’t divert money from their premium brands and invest in a low price brand. But since the lower income segment isn’t tapped by any of the giants of the detergent industry in Brazil it provides ample opportunity to the company for growth in this segment. Also there is a need for good products matching the flagship brand Omo but something which is affordable at the same time to the Northeastern women as clearly seen by the example stated about Maria ConceiÇà £o. TREND IN BRAZIL: As per case study it is known that Northeasterners believe bleach is a must for removal of stains, they prefer scrubbing clothes; addition of bleach for stain removal is an important factor followed by a little use of detergent powder only in order to make the clothes smell good. Thereby we can see that use of detergent is restricted only to giving a favorable smell. For the Northeasterners frequency of clothes washing is more due to more time at hand and lesser number of clothes owned. Also cleanliness is perceived as important despite of their low income survival. Cleaning of clothes for them is also seen as a measure of dedication of the woman of the family. Hence Unilever faces the challenge of changing few of the age old perceptions and yet successfully making a mark in the lower income segment. For this Unilever will have to convert the laundry soap users into an Omo class user. This is a long term strategy but yet a feasible one   [ 1 ]    WHY CHOOSE LOWER INCOME GROUP: Enter lower income group segment before P&G penetrates there Detergent market in this segment will always be a cash cow Need gap analysis shows that there is an existing need for good detergents in this market IMPLICATIONS OF MOVE: SHORT TERM IMPLICATIONS: First mover advantage, shift of investment of money in low price brand from premium brands LONG TERM IMPLICATIONS: Market leader in low income detergent market, without a shift in Omo customers the new brand will be able to attract lower income customers WHAT SHOULD BE DONE? There are various options with Unilever. Namely, Launch a new product in the market targeting the lower income consumer without cannibalizing its own premium brands extensively – Reposition one of its existing brands Have a cheaper version of Omo/Minerva Carry out an extension of one of the existing brands I believe that Unilever in Brazil should carry out PRODUCT LINE EXTENSION. Hereb y they should introduce an additional item in the same product category. Unilever should have an extension of its brand Minerva named Minerva Progress (similar to Omo Progress which removes difficult stains without bleach and laundry soap). Minerva Progress should be positioned between Omo and Minerva